WhatsApp for Zapier

Overview

Zapier is the automation layer that connects more than 6,000 apps to one another without writing code. The WAGate app for Zapier adds WhatsApp to that network: it exposes a "Send WhatsApp message" action plus triggers for inbound replies and delivery events, so any Zap you build can talk to your customers on the channel they actually read.

Because WAGate is built directly on Meta's official WhatsApp Cloud API, every message you send through Zapier rides on the same compliant pipeline as the rest of the platform — encrypted token storage, webhook verification, delivery tracking, smart retries, rate pacing and quality monitoring all happen for you. You connect a number once via Embedded Signup, get your templates approved, and Zapier simply maps event data into them.

That matters because WhatsApp consistently outperforms email and SMS on open and response rates. A booking confirmation, a payment receipt or an appointment reminder that lands in WhatsApp is far more likely to be seen — and Zapier lets you fire those messages automatically the moment the triggering event happens in another tool.

Why it matters

Zapier turns WAGate into a no-code automation hub that reaches every app in your stack.

How to connect Zapier to WhatsApp

1. Connect your WhatsApp number

   Sign in to WAGate and run Embedded Signup to connect your WhatsApp number. It takes minutes and needs no Meta developer account.

2. Create an API key

   Open Developer Studio → API keys and mint a key (it looks like ag_live_sk_...). API keys are available on the Growth and Scale plans.

3. Add the WAGate app in Zapier

   In Zapier, search for WAGate, click Connect, and paste your API key when prompted. Zapier verifies it against WAGate instantly.

4. Pick a trigger app

   Start a new Zap and choose any trigger — a new Typeform response, a Stripe payment, a Calendly booking, a new Google Sheets row, and so on.

5. Add the "Send WhatsApp message" action

   Add WAGate as the action, choose one of your approved templates (or a plain text message), and map fields from the trigger into the template variables.

6. Test and turn it on

   Run a test send, confirm it arrives in WhatsApp, then switch the Zap on. From now on it runs automatically.

What you can automate

The WAGate app gives Zapier one action and two triggers. Combine them with any of Zapier's 6,000+ apps:

Under the hood, the Send action calls the same WAGate REST API you could use directly. Each send is a single authenticated request:

POST https://wagate.app/api/messages.php
Authorization: Bearer ag_live_sk_xxxx
Content-Type: application/json

{
  "to": "+15551234567",
  "type": "template",
  "template": { "name": "order_confirmation", "language": "en" }
}

Zapier handles that request for you, so you never touch code — but the same call is documented in the API reference if you ever want to build directly.

Plans & getting started

The Zapier connection runs on the WAGate REST API, which is a Growth and Scale feature — both plans include Developer Studio API keys (Growth includes 3 seats; Scale includes 5). Starter does not include API keys, so it cannot connect to Zapier. Compare everything on the pricing page, then start a free trial, connect your number, and build your first Zap in minutes.

Frequently asked questions