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#Utility Templates
#Utility Templates
Guides, playbooks and product news for teams running WhatsApp, Messenger and Instagram.
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WhatsApp API
Oct 11, 2026
·
7 min read
WhatsApp Message Template Pricing: How One Word Triggers a Costly Category Change
Learn how a single promotional word alters WhatsApp message template pricing from Utility to Marketing, spiking Cloud API conversation fees.
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